In Search of Ecological Norms in Brand Personality Diagnostics

• Authors: Gorbaniuk Oleg , Wilczewski Michał
• Languages of publication: EN

Keywords

EN

brand personality; symbolic benefts; ecological level; normalization; quantitative research; goods and services

• Publisher: Akademia Leona Koźmińskiego
• Journal: Journal of Management and Business Administration. Central Europe
• Year: 2017
• Issue: 1
• Pages: 2-15

Dates

published

2017-03015

Contributors

author

Gorbaniuk Oleg

• Katolicki Uniwersytet Lubelski Jana Pawła II

author

Wilczewski Michał

• University of Warsaw

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Identifiers

DOI

10.7206/jmba.ce.2450-7814.186