An ideology of disconnection: For a critical political marketing

• Authors: Heather Savigny , Dominic Wring
• Languages of publication: EN

Abstracts

EN

The processes of contemporary politics are increasingly informed by ideas and principles that derive from conventional marketing. This, we suggest, is intimately connected to the neoliberal ascendancy which characterises the global political environment. In this article we seek to historicise the structural and ideological embedding of economic ideas within the political realm. We argue that marketing both informs and is a product of these changes and that there are important consequences, notably the further detaching of an already disaffected public from the electoral process. Conse- quently we conclude that the “marketisation” of politics has come to represent an “ideology of discon- nection.”

Keywords

EN

political marketing; ideology; neoliberalism; disconnection

• Publisher: Polskie Towarzystwo Komunikacji Społecznej
• Journal: Central European Journal of Communication
• Year: 2009
• Volume: 2
• Issue: 2(3)
• Pages: 251-265

Dates

published

2009

Contributors

author

Heather Savigny

• University of East Anglia, UK

author

Dominic Wring

• Loughborough University, UK

Identifiers

ISSN

1899-5101