Інструменти та технології маркетингу: еволюція та розвиток на випередження

• Authors: Oberemok Svetlana
• Languages of publication: UK

Abstracts

EN

Marketing-mix and technology: evolution and proactive development

Keywords

UK

маркетинг; інструменти маркетингу; традиційний комплекс маркетингу; новітні технології маркетингу; економіка вражень

EN

marketing; marketing instruments; traditional marketing complex; modern marketing technologies; economics of impressions

• Publisher: Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)
• Journal: Path of Science
• Year: 2015
• Volume: 1
• Issue: 2-3
• Pages: 2.21-2.34

Dates

published

2015-10-31

Contributors

author

Oberemok Svetlana

References

• Kotler, F. (2012). Marketing 3.0: ot produktov k potrebiteljam i dalee – k chelovecheskoj dushe [Marketing 3.0: From Products to consumers, and further - to the human soul]. Moscow, Russia: Al'pina Biznes Buks (in Russian).
• Bojett, Dzh. (2004). Guru marketinga. Kakim byt' marketingu v tret'em tysjacheletii [Marketing Guru. How to be marketing in the third millennium]. Moscow, Russia: Jeksmo (in Russian).
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• Tereshhenko, V. M. (2004). Marketing: novye tehnologii v Rossii [Marketing: new technologies in Russia] (2nd ed.). Saint-Petersburg, Russia: Piter (in Russin).
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• Barron's Editorial and Corporate headquarters, (2015). World’s Most Respected Companies 2014. Retrieved from http://barrons.wsj.net/public/resources/documents/BARRONS_WORLDS_MOST_RESPECTED_COMPANIES_2014.pdf
• Shamis, E., & Antipov, A. (2015, October 25). Teorija pokolenij [The theory of generations]. Retrieved from http://www.e-xecutive.ru/publications/specialization/newfolder8086/article_5457 (in Russian).

Identifiers

URI

http://pathofscience.org/index.php/ps/article/view/14