Zmiana wizerunku i postrzegania organizacji w opinii użytkowników sieci

• Authors: Kurek Olga , Ochmański Hubert

Title variants

EN

Internet users opinion about company’s image building processes

• Languages of publication: PL

Abstracts

EN

Reputation or the way as the organisation is regarded by its business environment very often are the most important factors which can have a strong impact on its chances to compete with other market’s organisations. In the article there have been shown tools that can be used in order to build or change organisation’s image, examples of reputation and information campaigns which were made in Poland, and results of research which main purpose was to evaluate efficient of those campaigns.

Keywords

EN

reputation research; reputation; identity; company’s image; Internet in Poland

• Publisher: Faculty of Theology at the John Paul II Catholic University of Lublin / Chair of the Contemporary Forms of Faith Transmission
• Journal: Biuletyn Edukacji Medialnej
• Year: 2013
• Issue: 2
• Pages: 87-100

Dates

published

2013-12-23

Contributors

author

Kurek Olga

• Samodzielny Zakład Badań nad Szkolnictwem Wyższym, Wyższa Szkoła Informatyki i Zarządzania z siedzibą w Rzeszowie, Poland

author

Ochmański Hubert

• Samodzielny Zakład Badań nad Szkolnictwem Wyższym, Wyższa Szkoła Informatyki i Zarządzania z siedzibą w Rzeszowie, Poland

Identifiers

ISSN

1733-0297