Osoby nieheteroseksualne jako konsumenci

• Authors: Mateusz Wrona

Title variants

EN

Non-heterosexual people as consumers

• Languages of publication: PL

Abstracts

EN

The article presents a description of non-heterosexual customers. The author took into consideration aspects of sexuality emerging from the creation of new social groups according to a gay-friendly strategy. The main goal was to show how sexual identity influences customer behaviors. Social exclusion of non-heterosexual people was mentioned as the main cause of the creation of gay or lesbian social groups. The article also presents correct and incorrect examples of the implementation of gay-friendly strategy.

• Publisher: Wydawnictwo Uniwersytetu Wroclawskiego
• Journal: Forum Socjologiczne
• Year: 2018
• Volume: 9
• Pages: 59 - 69

Contributors

author

Mateusz Wrona

• Uniwersytet Wrocławski