Przegląd badań nad wpływem inicjatyw społecznych przedsiębiorstw na reakcje konsumentów

• Authors: Grzegorz Zasuwa

Title variants

EN

Review of Research in the Impact of Corporate Social Initiatives on Consumers’ Reactions

• Languages of publication: PL

Abstracts

EN

The article presents a review of research in consumers’ reactions to social initiatives undertaken by enterprises. The analysis has proved that there are few relevant Polish studies in the subject. The studies are survey-based and they indicate that the issue of social involvement of enterprises is important to Polish consumers, who are liable to reward companies for such commitment. A review of foreign, deeper studies points to the fact that the realization of social programmes can create favourable reactions of consumers, yet this process is much more complex than the consumers’ declarations.

Keywords

PL

inicjatywy społeczne przedsiębiorstw; zachowania konsumentów

EN

corporate social initiatives; consumer behaviour

• Publisher: Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
• Journal: Roczniki Ekonomii i Zarządzania
• Year: 2010
• Volume: 2(38)
• Pages: 153-178

Contributors

author

Grzegorz Zasuwa

• Katedra Zarządzania Przedsiębiorstwem w Instytucie Ekonomii i Zarządzania na Wydziale Nauk Społecznych KUL

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