Wymiany komponentów związków frazeologicznych w tekstach czeskich reklam

• Authors: Cieciura Piotr

Title variants

EN

THE EXCHANGES OF COMPONENTS OF PHRASES IN THE TEXTS OF CZECH ADVERTISEMENTS

• Languages of publication: PL

Abstracts

EN

In his article the author presents the problem of phraseological innovation in texts of Czech advertisements. He presents four types of changes in the components of set phrases: changes into a synonymous element, changes into an element with similar formal properties, changes determined by the character of the advertised product and free changes of the elements.

Keywords

EN

CZECH LANGUAGE; ADVERTISEMENT; PHRASEOLOGY; MODIFICATIONS; IDIOMATIC INNOVATIONS

• Publisher: Uniwersytet im. Adama Mickiewicza w Poznaniu
• Journal: Bohemistyka
• Year: 2009
• Volume: 9
• Issue: 4
• Pages: 261 - 278

Contributors

author

Cieciura Piotr

• Uniwersytet Jagielloński, Kraków