EN
The analysis has focused on a few anthroponyms used in their secondary senses in the Polish press in the heat of pre-electional debates of 2015 and the relation between their meanings and forms, and particularly their inflectional patterns and the noun phrase structure. One unifying property of a miscellaneous set analysed, including both novel and ephemeral creations and expressions of a more established status, is a negative axiological valuation of the referent of the anthroponym. The analysis refers to a social function of such language use and mechanisms of persuasion and manipulation. The motivation for the morpho-syntactic features of the analysed proper names is sought, among others, in the processes of metaphor and metonymy. The analysis also includes examples of paragons, mimetic, or pseudo-mimetic compounding and polisemy of plurality.