Oferta programowa, katalogi i imperializm kulturowy

• Authors: Lobato Ramon

Title variants

EN

Content, Catalogs, and Cultural Imperialism

• Languages of publication: PL

Abstracts

PL

Artykuł pochodzi z wydanej w 2019 r. książki pt. Netflix Nations. The Geography of Digital Distribution. Autor poświęca w nim uwagę sposobom funkcjonowania amerykańskiego serwisu na rynkach zagranicznych, ze szczególnym uwzględnieniem Kanady i państw Unii Europejskiej, przy czym jego uwaga ogniskuje się na kontrowersyjnym stosunku treści amerykańskich i lokalnych. Lobato dokonuje analizy w porządku diachronicznym, odnosząc się do zmian zarówno w obrębie teorii medioznawczych, jak i w ustawodawstwie dotyczącym rynku medialnego, oraz synchronicznym, porównując metody działania platformy w różnych miejscach na świecie i polityczne reakcje na nie. W ostatniej części badacz zastanawia się nad rozbieżnościami między stosunkowo surową polityką kulturalną zmierzającą do ujarzmienia giganta i preferencjami widowni, która swoimi wyborami współtworzy jego ofertę programową; ponadto autor zachęca do dalszego namysłu nad związkami – jak sam pisze – między katalogami, algorytmami rekomendacji i krajowymi rozwiązaniami w zakresie polityki medialnej, jako że nasze środowisko medialne w coraz większym stopniu staje się środowiskiem usług na żądanie.Tekst jest tłumaczeniem rozdziału Content, Catalogs, and Cultural Imperialism z książki Ramona Lobato Netflix Nations. The Geography of Digital Distribution, New York University Press, New York 2019 (http://opensquare.nyupress.org/books/9781479804948/read/) © 2019 by Ne

EN

The article comes from the book Netflix Nations. The geography of digital distribution published in 2019. The author devotes his attention to the ways in which the American VOD service operates on foreign markets, with particular emphasis on Canada and the European Union, focusing on the controversial relationship between American and local content. Lobato performs the analysis in a diachronic order, referring to changes both within media theories, as well as in media market legislation and at the same time in a synchronic one, comparing the platform’s methods of operation in various places around the world and political responses to them. In the last part, the author explores the discrepancies between the relatively strict cultural policy aimed at subjugating the giant and the preferences of the audience, which through their choices co-creates its programme offer, and encourages further reflection on, as he puts it, the articulation between catalogs, recommendation algorithms, and national media policies as we move further into an on-demand media environment.The text is a translation of the chapter Content, Catalogs, and Cultural Imperialism from the book by Ramon Lobato Netflix Nations. The Geography of Digital Distribution, New York University Press, New York 2019 (http://opensquare.nyupress.org/books/9781479804948/read/) © 2019 by New York University.

Keywords

PL

Netflix×rynek filmowy×imperializm kulturowy×

• Publisher: Polska Akademia Nauk. Instytut Sztuki PAN
• Journal: Kwartalnik Filmowy
• Year: 2019
• Issue: 108 Produkcja i dystrybucja filmowa

Contributors

author

Lobato Ramon

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