Zasady wyboru systemu komputerowego do wspierania zarządzania relacjami z klientami

• Authors: Dorota Buchnowska

Title variants

EN

RULES FOR SELECTION OF COMPUTER SYSTEM TO SUPPORT CUSTOMER RELATIONSHIPS MANAGEMENT

• Languages of publication: PL

Abstracts

EN

The number of support systems for business management on the Polish market is increasing. Because of that, enterprises are facing a more and more difficult dilemma: which solution to choose? This paper will present stages of the selection process of applications for customer relationships management support, discuss selection criteria and present a decision making tool for the selection of management support system, allowing for multi-faceted and impartial comparison of business applications.

Keywords

EN

CRM; implementation of CRM; selection of the CRM system; CRM system selection criteria

• Publisher: Uniwersytet Gdański. Wydział Ekonomiczny
• Journal: Współczesna Gospodarka
• Year: 2012
• Volume: 3
• Issue: 4
• Pages: 1-9

Contributors

author

Dorota Buchnowska

• Uniwersytet Gdański, Katedra Informatyki Ekonomicznej, ul. Piastowa 9, 81-864 Sopot, Poland