EN
In connection with contemporary graphic expressions on village buildings we often point out the alleged loss of builders´ taste. The author proceeds from the so-called René Girard mimetic theory as a deciding influence on human cultural expressions. On many examples she documents the endeavour of the then builders to imitate some impressive and prestigious models and by appropriating them to get or demonstrate their social dominance. She compares the phenomenon of the so-called rural Baroque (country houses with gable walls imitating the Baroque style in Southern Bohemia) with the contemporary expressions of the so-called entrepreneurs´ Baroque. Especially on examples from Moravia she documents different forms and places where the decoration was used (it is used even today in some locations) – decors pressed into wet plaster, patterns scraped into hard plaster, decorative burnt bricks etc. She states a significant role of monument preservation for the protection of cultural monuments that by conservation of the survived condition enables the tangible proves to survive on the one side, on the other one, however, it steps in the process of local traditions in an unnatural way.