Estetyka i perswazja. Czytanie plakatu (na podstawie posterów Rafała Olbińskiego)

• Authors: Alina Biała

Title variants

EN

Aesthetics and persuasion: Reading the poster (based on posters by Rafał Olbiński)

• Languages of publication: PL

Abstracts

EN

The article discusses the art of the poster: its characteristics, beginnings, development, materials, goals, interpretations, and connections with other arts. With reference to the opinions of R. Barthes, U. Eco and S. Wysłouch, the author presents the poster as a two-code text, which connects the signs of the primary verbal language with the signs of the secondary iconic system. The process of creating the meanings of a poster has also been described: the conversion of a poster’s denotative (perceptional) form into a connotative (cultural) one, and the creation of visual metaphors and symbols. Theoretical aspects have been illustrated with interpretations of posters made by Rafał Olbiński. The conclusion discusses a three-variant model of reading posters, which reflects various research perspectives concerning the signs of poster forms.

Keywords

PL

literatura i plakat; korespondencja sztuk

EN

literature and poster; correspondence of the arts

• Publisher: Wydawnictwo Uniwersytetu Wroclawskiego
• Journal: Literatura i Kultura Popularna
• Year: 2018
• Volume: 24
• Pages: 225 - 243

Contributors

author

Alina Biała

• Uniwersytet Jana Kochanowskiego w Kielcach