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PL EN


2015 | 49 | 107-117

Article title

E-marketing w praktyce regionów turystycznych Polski

Authors

Content

Title variants

EN
E-marketing in the practice of tourist regions in Poland

Languages of publication

PL EN

Abstracts

EN
Background. The paper contains a review of contemporary e-marketing forms applied by the Destination Management Organizations; their classification was also performed. Material and methods. In the empirical part, various activities of Destination Management Organizations in Poland were described in terms of e-marketing (the usage of the Internet: Web 1.0, Web 2.0, and mobile applications). Best practices in this field were identified, too. A benchmarking analysis was applied. Results and conclusions. The study allowed to point out the Polish tourist regions where e-marketing activities were conducted almost perfectly. Several recommendations were presented to improve the effectiveness of e-marketing strategies in the regions.

Year

Volume

49

Pages

107-117

Physical description

Dates

published
2015-09-30

Contributors

author
  • Wyższa Szkoła Bankowa w Poznaniu

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Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.desklight-4d734125-6e33-4824-abd1-252bca78d8bc
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