EN
The author considers the impact of postmodern culture on the contemporary humanities, including linguistics. Characteristic for postmodern cultural relativism is reflected in the diversification of scientific programs, what results in breach of communication in the research community. The crisis of discourse is treated as focusing of scholars on their own ‘points of view’, preventing the discussion and views exchange between representatives of different scientific formations. The author shows that the principle of complementarity provides the philosophical basis of the sociocultural processes in the science sphere. Syndrome of accompanying is a different effect of influence of postmodernism on the area of scientific activity. This phenomenon consists in the manipulative use of the group affiliation with the aim of receiving various kinds of profits. Therefore, the author writes about pragmatic consumerism in the modern science.