Selected aspects of political marketing in Slovakia

• Authors: Antónia Štensová , Peter Štarchoň
• Languages of publication: EN

Abstracts

EN

The authors concentrate on particular aspects of political marketing within the frame- work of Slovak conditions. At the beginning, the article highlights characteristics of political market in Slovakia and then focuses on the importance of selected tools of political marketing, namely marketing research (public opinion researches and pre-election surveys), behaviour of electors, influence of mass media and communication on voters (media in marketing communications of political parties, new tools of communication) and engagement of celebrities in the election cam- paigns. Finally visible and enlarging significance of professionalisation of election campaigns is stressed.

Keywords

EN

political market; market research; media; marketing communication

• Publisher: Polskie Towarzystwo Komunikacji Społecznej
• Journal: Central European Journal of Communication
• Year: 2009
• Volume: 2
• Issue: 2(3)
• Pages: 319-327

Dates

published

2009

Contributors

author

Antónia Štensová

• University of South Bohemia in České Budějovice, Czech Republic

author

Peter Štarchoň

• Comenius University in Bratislava, Slovakia

Identifiers

ISSN

1899-5101