EN
A cultural situation is defined as a group of individuals (usually organized groups of entities), of functional systems (such as politics, science, religion, sport, mass media, education, the military, etc.), of conceptual systems (including systems of values??), of forms of their manifestation and of relevant environment - ecological, economic, existential, etc. (i.e. events stage). The author presents a semiotic model of discourse, which is founded on four catego¬ries: pragmatics, semantics, form / structure of the message and context (surrounding of the speech act). The author shows (mainly on the example of the Eastern European cultural area) volatility of the relationship of these categories depending on the type of cultural situations. In separate sections, such pragmatic parameters of the cultural situation are described as: the intensity of pragmatic/persuasive function, the grade of expressiveness, the grade of ceremo¬nious, the grade of politeness, monologism vs. dialogism, and the grade of the stylistic differentiation of language.