Wykorzystanie innowacji w rozwoju koncepcji społecznej odpowiedzialności biznesu instytucji finansowych

• Authors: Bogumił Czerwiński

Title variants

EN

APPLYING THE INNOVATION IN THE DEVELOPMENT OF THE CONCEPTION OF THE CORPORATE SOCIAL RESPONSIBILITY OF FINANCIAL INSTITUTIONS

• Languages of publication: PL

Abstracts

EN

The financial services which were the essential part of the economy in developed countries happened last years one from the most innovative areas of the economic activity. Taking under the attention of the perspective of the development of the financial services sector in the article the basic categories of determinants favourable were introduced the developmental innovation among financial institutions. The special attention was turned on the relationship of the innovation with the implementation of the conception of the corporate social responsibility, as the particularly important element from the point of the sight of financial institution’s stakeholders.

Keywords

EN

FINANCIAL INSTITUTIONS; THE CORPORATE SOCIAL RESPONSIBILITY; THE INNOVATION

• Publisher: Wydział Zarządzania - Uniwersytet Gdański
• Journal: Prace i Materiały Wydziału Zarządzania Uniwersytetu Gdańskiego
• Year: 2011
• Volume: 2
• Issue: 2
• Pages: 39-48

Contributors

author

Bogumił Czerwiński

• Katedra Marketingu, Wydział Zarządzania i Ekonomii, Politechnika Gdańska