EN
The cultural diplomacy of the Federal Republic of Germany underwent a period of fundamental changes during the 1960s and 1970s. This article analyzes who the initiators of these changes were – both institutional and individual. The emphasis on players is supported by a short group biography of respective politicians and public servants. The research uses the methods of political history and political biography. Its vital part is a detailed analysis of archival sources and edited documents. What is even more, this study also revises the prevailing periodization of the history of German cultural diplomacy.