EN
The aim of the paper is an analysis of the language manipulation means in the article series Aus dem goldenen Buche unserer Armee (From the Gold Book of our Army). The analysed article series were published in the Austro-Hungarian daily newspaper Krakauer Zeitung during World War I. In the paper, the manipulative-evaluate means have been examined with regards to the lexical-morphological levels of texts as well as their functions. On the basis of the analysis, the question of what image of the Dual Monarchy’s soldiers at that time could be reconstructed, has been answered. On the basis of the conducted analysis, the characteristics, descriptions and values have been determined for which the soldiers were blamed in different articles.