EN
Procedural rhetoric is a methodological concept proposed by Ian Bogost. It allows to examine the ideology of a game considering both its mechanics and aesthetics. One of the means of procedural rhetoric is rhetoric of failure – using failure for persuasive purposes.The article elaborates on examples of using failure as a semantic and persuasive measure, especially in art games and serious games, and contrasts these means of expression with dominant tendencies in mainstream videogames.