EN
Supply networks have brought about challenges in strategy and the way it is formulated. In order to meet these challenges, changes in the traditional understanding of strategic management are required. Here strategic management applies not only to individual enterprises but the entire supply network. The aim of the article is to present the process of designing strategy for the supply network, which includes strategic analysis and the formulation of strategy among particular partners in the supply chain and the formulation of strategy for the supply network as a strategy that grows out of those of individual partners. Supply network strategy encompasses strategies for network development, relationships and competitiveness. The aim of supply network development strategy is to increase the effectiveness of the supply chain. Relationship strategies involve the way the supply network reacts to claims with regard to the network from organisations or interest groups.