Zmodyfikowane metody analizy portfelowej i ich zastosowanie do oceny projektów innowacji produktowych

• Authors: Ireneusz P. Rutkowski

Title variants

EN

Modified methods of portfolio analysis and their application to the evaluation of product innovation projects

• Languages of publication: PL

Abstracts

EN

An important question on the battlefield of product innovation is how to invest effectively limited resources in research and development and product innovation process? Useful in solving this problem are various methods of portfolio management. Today’s new product designs will determine the product range and market profile of the company in the future. Product portfolio renewal rate increases in a variety of companies in various economic sectors. Already about 50% of current sales come from new products launched in the past five years (approximately 30% of sales come from new products launched in the last three years). Managers who can optimize their investments in R & D and product innovation, have a much better chance of winning in the long run. But how to manage a portfolio of product innovations projects in order to achieve a sufficient and satisfactory return on investment? There are many different methods and tools to gain valuable information, but even their use does not give easy answers. In this article we shall identify the modified methods, objectives, areas and problems of new products portfolio management.

Keywords

EN

product management; portfolio methods; new products; utility of portfolio man-agement methods

• Publisher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
• Journal: Nauki o Zarządzaniu
• Year: 2013
• Issue: 4(17)
• Pages: 109-122

Contributors

author

Ireneusz P. Rutkowski

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