Zarządzanie strategiczne małym przedsiębiorstwem w czasie dynamicznych przemian

• Authors: Irena Dudzik-Lewicka

Title variants

EN

STRATEGIC MANAGEMENT OF SMALL BUSINESS AT THE TIME OF DYNAMIC CHANGES

• Languages of publication: PL

Abstracts

EN

This study has been devoted to the issue of strategic management in small business. It tries to answer the question about the scope of the process of strategic management in small business and the state of knowledge on issues pertaining to this process among entrepreneurs. As confirmed by research carried out, unfortunately, the managing entities of this size, do not attach importance to this field of science and underestimate the opportunities posed by its application in practice.

Keywords

EN

STRATEGY; STRATEGIC ANALYSIS; PLANNING

• Publisher: Wydział Zarządzania - Uniwersytet Gdański
• Journal: Zarządzanie i Finanse
• Year: 2012
• Volume: 4
• Issue: 1
• Pages: 125-139

Contributors

author

Irena Dudzik-Lewicka

• Katedra Marketingu i Przedsiębiorczości, Wydział Zarządzania, Akademia Techniczno-Humanistyczna, ul. Willowa 2, 43-310 Bielsko-Biała