EN
Nowadays tourism is one of the most important branches of the national economy. Its importance is noticeable both at the global and local level area. Share of GDP, in exports and in employment is increasing. Rapidly grooving numbers of tourist. Tourist becames a regular part of livestyle. Take consideration of rationality in these areas of social and economis activity taking as a starting point homo economicus it seems so important. In this article attempts perception of nationality in the tourism economy an three levels : tourist demand, supply - service and social.(