EN
An article begins with a short description of an iconic turn which happened in human sciences during the last few decades. The article describes specific visibility of humanistic discourses which is perceptible in the area of history, philosophy, literature science etc. From that perspective, the author tries to look at Polish cybernetic poetry and find out what is the reason of a lower status of the cybernetic poetry, which is considered to be marginal in literature, without a rightful place in post-avant-garde. Cybernetic poetry is presented in the line of tradition of visual poetry and conceptualism. Chosen cybernetic works are analyzed: works by Roman Bromboszcz who is one of the main representatives of this artistic current in Poland. This example is analyzed with the use of John Cage’s categories and the author tries to define a special position of cybernetic text. The author also tries to analyze the differences in approach to cybernetic text and its possible interpretations – in comparison to the approach to the traditional, pure linguistic poetry, written in classical, linear versification. In his conclusions the author claims that the cybernetic poetry requires an active recipient – active in other way than traditional recipient such as a more conservative literary critic. Such a recipient must be intellectually open for the semantics of images.