Teoretyko-metodychni pidkhody do analizu struktury hudvilu pidpryyemstva

• Authors: Vita V. Koshevets

Title variants

EN

Theoretical and Methodological Approaches to the Analysis of the Goodwill Structure

• Languages of publication: UK

Abstracts

EN

The term “goodwill” is the reflection of the trust relationships between different groups of stakeholders of the company, and became one of the key indicators in evaluation of company value. As a result of the morphological analysis of the papers, in which nature of goodwill is analysed, the author concluded that the researchers often take into account factors such as: business contacts, a loyal customers database, prestige of brands, quality of management system and management technology, reputation. The author believes that these factors are not representative enough and fully reveal significant information on company’s activity results. Three aspects are offered to be considered in a process of goodwill analysing: economic, environmental and social. These aspects are foundation for indexes system of goodwill components appraisal that offered.

Keywords

EN

GOODWILL; BUSINESS REPUTATION; BUSINESS RELATIONSHIPS; IMAGE; CUSTOMER DATABASE; THE QUALITY OF MANAGEMENT SYSTEM

• Publisher: Sumy State University, Business and Management Academy of Ukraine - Sumy regional branch and Publishing Company 'University Book'
• Journal: Mekhanizm Rehuluvannya Economiky
• Year: 2013
• Volume: 3 (61)
• Pages: 140-146

Contributors

author

Vita V. Koshevets

• Department of Management, Sumy State University, Sumy, Ukraine