Twitter jako przestrzeń autoprezentacji politycznej. Zarządzanie wizerunkiem polityka w mediach społecznościowych

• Authors: Olgierd Annusewicz
• Languages of publication: PL

Abstracts

EN

The purpose of the article is to analyze Polish politicians’ presence and activities on Twitter, as one of the channels of political communication and a tool to support their image management. By pointing to the four levels of self-presentation on Twitter, the author defines and characterizes spaces for political self-presentation. Using results of their original analysis, the author proposes a concept of, and a typology of a whole online image created by a politician’s activity on the Internet and social media in particular.

Keywords

EN

image management, self-presentation,; twitter,; social media,; political communication

• Publisher: Instytut Nauk Politycznych Uniwersytetu Warszawskiego
• Journal: Studia Politologiczne
• Year: 2017
• Volume: 45
• Pages: 91-112

Contributors

author

Olgierd Annusewicz