Polskie Stronnictwo Ludowe – ewaluacja internetowej kultury politycznej podczas kampanii parlamentarnej w 2011 roku

• Authors: Daniel Mider , Aneta Marcinkowska

Abstracts

EN

The article focuses on analysis and evaluation of the manifestations of the internet political culture of the Polish Peasant Party in three dimensions: 1) content dimension, 2) socio-communicational dimension and 3) technical dimension. The first of these dimensions analyzes the content and form of the PSL election programme, and rates its availability on the Internet. With regard to the sociocommunicational dimension which is a key variable of the Internet electoral marketing following issues were examined: the types and nature of the arguments used by the PSL in the Internet discourse, the attitudes of PSL to the electorate and to other participants in the electoral game, the coherence of forms in which these messages are manifested. Technical dimension, in turn, relates to the accuracy of information and compliance of Web standards of PSL political culture: the ability and the adequacy of cultural codes adopted by surfers. The article ends with the synthesis encompassing evaluation of all the dimensions of political culture of PSL on the Internet.

Keywords

EN

sociology of the Internet,; party system,; political culture,; political marketing

• Publisher: Instytut Nauk Politycznych Uniwersytetu Warszawskiego
• Journal: Studia Politologiczne
• Year: 2012
• Volume: 26
• Pages: 145-192

Contributors

author

Daniel Mider

author

Aneta Marcinkowska