Společenská odpovědnost firem v maloobchodě

• Authors: Věra Mulačová , Ludmila Opekarová , Petr Mulač

Title variants

EN

Corporate and Social Responsibility in Retail

• Languages of publication: CS

Abstracts

EN

Sustainability is a combination of three aspects: ecology, economy and social or corporate responsibility. Many companies have acknowledged that corporate social responsibility is an important competitive factor within the company itself. Maximising potential in terms of optimising supply chains, recognising the potential for savings in energy and water consumption, waste management, incorporating new technology and the benefit to an enterprise’s image in the eyes of customers and employees are becoming important considerations for more and more entrepreneurs. Retailers are taking greater responsibility for their employees than before. They demonstrate this by designing environmentally friendly workplaces, committing to measures beneficial to health or taking corporate social responsibility by creating new jobs. Responsible behaviour of retailers is also focused on the support of the surrounding community.

Keywords

EN

sustainability; social and corporate responsibility economic; social and environmental aspects of sustainability

Discipline

• ECONOMICS: ECONOMICS

• Publisher: The Institute of Technology and Business in České Budějovice, Czech Republic
• Journal: Littera Scripta
• Year: 2010
• Volume: 1+2
• Pages: 178-187

Dates

published

21.12.2010

Contributors

author

Věra Mulačová

• Vysoká škola technická a ekonomická v Českých Budějovicích

author

Ludmila Opekarová

• Vysoká škola technická a ekonomická v Českých Budějovicích

author

Petr Mulač

• Vysoká škola technická a ekonomická v Českých Budějovicích

• [e-mail], REdakce Littera Scripta, Okružní 10, 370 01 České Budějovice, Czech Republic