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Title variants
Public diplomacy - marketing communication in the service of state branding
Languages of publication
Abstracts
The article is the review and the analysis of the concept of state branding, as well as public dyplomacy. The author attempts to bring the most commonly used concepts in marketing communication relating to the structures of the state, along with the reasons for their selection, defining the content and description of processes.
Keywords
Year
Issue
Pages
47-55
Physical description
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-a79aeecf-8502-45af-ae8b-e9ceca35143f
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