ИСКУССТВЕННАЯ СОЦИАЛЬНОСТЬ: ПРЕДПОСЫЛКА ИЛИ РЕЗУЛЬТАТ ВЗАИМОДЕЙСТВИЯ ЧЕЛОВЕКА И МАШИНЫ?

• Authors: Komarova Vera , Kolesnichenko Milana

Title variants

EN

Artificial sociality: is it a prerequisite or a result of human-machine interaction?

• Languages of publication: RU

Abstracts

EN

This article aims to clarify the essence of the concept of “artificial sociality” in the context of human-machine interaction, answering the main research question of this study - is artificial sociality a prerequisite or a result of this interaction? To achieve this aim, the authors conducted a logical analysis of the definitions of sociality and artificial sociality presented in the scientific literature as well as empirically studied artificial sociality in the context of human-machine interaction, using three methods - method of comparing means, correlation and discriminant analysis. All three methods applied for the analysis of the same data: indicators of the potential of human-machine interaction and G. Hofstede’s six cultural dimensions in the countries of the world (n = 63). With the help of cultural dimensions the authors tried to interpret empirically the degree of “artificiality” of the culture of a particular country (based on the methodological approach about the presence of “natural” and “artificial” in a culture), which [“artificiality”of the culture] determines the development of artificial sociality. The main conclusions of the research are as follows: 1) sociality is understood by the authors not as characteristics of agents included in the communication network, but as a result of the implementation of these characteristics - the mechanism of social interactions created and used by communicating agents, which [social interactions] are of various types: cooperation, rivalry, grouping, merging, etc.; 2) artificial sociality presupposes - and thus differs from natural sociality ñ artificial (algorithmic), as opposed to natural (associative or intuitive), mechanism of interaction between social agents in the course of their communication; 3) artificial sociality arose in human society along with the development of writing and, after that, various methods of processing and storing information (cataloging, archiving, etc.), i.e. long before the appearance of machines, it [artificial sociality] is determined by the relative “artificiality” of a culture and is a prerequisite, but not a result of human-machine interaction. The research funded by the Erasmus+ Programme of the European Union, Eurokey project No. 2017-1-TR01-KA202-046115.

Keywords

EN

artificial sociality; human-machine interaction; G. Hofstede’s cultural dimensions; method of comparing means; correlation analysis; discriminant analysis

• Publisher: Daugavpils University, Institute of Humanities and Social Sciences
• Journal: Sociālo Zinātņu Vēstnesis
• Year: 2020
• Issue: 2
• Pages: 40-65

Contributors

author

Komarova Vera

author

Kolesnichenko Milana

Identifiers

ISSN

1691-1881