Методи формування та реалізації асортиментної політики підприємств роздрібної торгівлі

• Authors: Kudenko Kiril

Title variants

EN

Methods of forming and realization of assortment policy of retail business enterprises

• Languages of publication: UK

Abstracts

UK

В рамках статті виконана систематизація методів формування та реалізації асортиментної політики підприємств роздрібної торгівлі. Розроблено рекомендації щодо пріоритетності використання окремих методів формування та реалізації асортиментної політики за різних цільових настанов з урахуванням їхнього змісту, переваг і недоліків.

EN

Within the framework of the article systematisation of methods of forming and realisation of assortment policy of enterprises of retail business is done. Recommendations concerning the priority of the use of separate methods of forming and realisation of assortment policy with different purposes, taking into account their content, advantages and disadvantages are developed.

Keywords

UK

маркетинг; асортиментна політика; методи асортиментної політики

EN

marketing; assortment policy; methods of assortment policy

• Publisher: Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)
• Journal: Path of Science
• Year: 2016
• Volume: 2
• Issue: 7(12)
• Pages: 3.15-3.37

Dates

published

2016-07-31

Contributors

author

Kudenko Kiril

References

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Identifiers

URI

http://pathofscience.org/index.php/ps/article/view/200