EN
The financial crisis as a realization of self-fulfilling prophecy reveals an important ethical dilemma of journalist’s responsibility. The dilemma is expressed in a question, if one should publish the information on crisis, since the publication probably increases the degree of crisis. The difficulty to answer this question points to the shortcomings of the standard conception of moral reasoning and to an approach to the relation between general normative theory and applied ethics. Instead of the standard conception the author proposes a „grammatical” account of general/applied ethics relation, connected with the Wittgenstein’s approach to the question of necessity in mathematics and other non-descriptive disciplines.