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Journal

Market - Tržište

2014 | 26 | 1 |

Article title

Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition)

Authors

Komarac Tanja

Title variants

Languages of publication

HR

Abstracts

Keywords

Publisher

Faculty of Economics & Business Zagreb, Department of Marketing, Zagreb, Croatia and CROMAR (Croatian Marketing Association)

Journal

Market - Tržište

Year

2014

Volume

26

Issue

1

Physical description

Dates

published
2014-06-30

Contributors

author
Komarac Tanja
tkomarac@efzg.hr
  • Ekonomski fakultet - Zagreb

References

Document Type

Publication order reference

Identifiers

ISSN
0353-4790

YADDA identifier

bwmeta1.element.desklight-b0dde249-5310-444b-9aa6-f5de1193249b
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