WEAPONIZING THE DIGITAL INFLUENCE MACHINE: THE POLITICAL PERILS OF ONLINE AD TECH

• Authors: Hladíková Vladimíra
• Languages of publication: EN

Abstracts

EN

We live in time period when advertising dominates both in media and marketing environments. Advertising becomes an absolute and necessary part of the functioning of companies, media concerns and individuals. Individually oriented advertising is often put into the context of politics, especially in times of significant socio-political changes, such as elections.

• Publisher: Univerzita sv. Cyrila a Metoda (Trnava)
• Journal: Media Literacy and Academic Research
• Year: 2019
• Volume: 2
• Issue: 1
• Pages: 131-132
• Physical description: media literacy, media education
• Document type: reviews

Contributors

author

Hladíková Vladimíra

• Faculty of Mass Media Communication at the University of Ss. Cyril and Methodius in Trnava