Prasa korporacyjna w świetle podziału narzędzi komunikowania wewnętrznego

• Authors: Jacek Trębecki

Title variants

EN

CORPORATE PRESS IN THE LIGHT OF A DIVISION OF INTERNAL COMMUNICATION TOOLS

• Languages of publication: PL

Abstracts

EN

Internal communication and the media used for this purpose are becoming increasingly important in practice. Yet, this is not accompanied by an increased interest among scholars. The paper is an attempt to classify internal communication tools, with the author using corporate press as an example. By taking into account a range of criteria, the author wants to make the classification broad, responding to its various needs.

Keywords

EN

CORPORATE PRESS, INTERNAL PUBLICATIONS, INTERNAL COMMUNICATION, CLASSIFI CATION OF INTERNAL COMMUNICATION TOOLS

• Publisher: Wydawnictwo Uniwersytetu Wroclawskiego
• Journal: Dziennikarstwo i Media
• Year: 2012
• Volume: 3
• Pages: 121-135

Contributors

author

Jacek Trębecki