Marketing relacji na rynku usług zdrowotnych w świetle badań przeprowadzonych w 2013 r. na terenie Dolnego Śląska

• Authors: Joanna Kowalska

Title variants

EN

Relationship Marketing in health service market in a view of the research conducted in 2013 on area of Lower Silesia

• Languages of publication: PL

Abstracts

EN

The purpose of this article is to evaluation of the use of marketing principles in medical facilities based on marketing research carried out among Managers of those institutions on the area of Lower Silesia. Through the information received in the survey the author presents scientific aspect of a relationship marketing concept. The research was conducted on a sample of 200 medical facilities in which reproducibility of patients visits occurs. The research was carried out in the turn of July and August 2013.

Keywords

EN

rynek usług zdrowotnych; marketing relacji; etyka w ochronie zdrowia; usługa zdrowotna; jakość obsługi pacjentów; jakość usług zdrowotnych; health care industry; relationship marketing; ethics in health care; health service; quality of patients care; quality of medical service

• Publisher: Wydawnictwo Uniwersytetu Wroclawskiego
• Journal: Wrocławskie Studia Politologiczne
• Year: 2013
• Volume: 15
• Pages: 145 - 159

Contributors

author

Joanna Kowalska