EN
The paper presents an overview of the theoretical and empirical information regarding the overuse of television and some other new media (especially the internet and video games) in contexts of individual's self-control. After defining the main and related concepts, it emphasize the legitimacy of investigation problem of media behavior through actual research mapping the amount of time people spend by this media. Self-control can be seen as a constant disposition in the context of problematic media behavior, and this view reflects both the personal approach, and as the actual ability of a person that can vary under influence of various factors. Inspiring in this context seems to be a new model of unregulated use of media. The conclusion summarizes the potential preventive aspects through which the individual can prevent problem media behavior.