Ideological Factor in Mass Communication: Historical and Theoretical Aspects

• Authors: Lylo Taras
• Languages of publication: EN

Abstracts

EN

The article examines the communication nature of ideology, its capacity to serve as a mediator between ideological principles (theory) and political practice. Apart from that, the author shows that the basic paradigms of communication research are ideologically marked and the dominant paradigm is based on the values of liberal democracy, while representatives of the alternative research paradigm mainly attempt at exposing the inadequacy of liberal pluralist ideology.

Keywords

EN

mass communication; ideology; media; Marxism; Liberalism; the mediator

• Publisher: Wyższa Szkoła Informatyki i Zarządzania z siedzibą w Rzeszowie
• Journal: Social Communication. Online Journal
• Year: 2016
• Issue: 1(13)
• Pages: 13-19

Contributors

author

Lylo Taras

• National University of Lviv

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