Między tożsamością etniczną a marką globalną. Antropologiczna analiza klubu FC Barcelona jako katalońskiej marki etnicznej

• Authors: Bartosz Prabucki

Title variants

EN

Between ethnic identity and global brand. Anthropological analysis of FC Barcelona as an Catalan ethnic brand

• Languages of publication: PL

Abstracts

EN

The article describes a very interesting phenomenon: connections between identity, ethnicity, sport (especially football) and marketing – being used to create an ethnic brand in the contemporary global world. The author examines the example of the “nation without a state,” Catalans, and their famous football club, FC Barcelona, to indicate how they use their ethnic and cultural heritage to make an interesting market “product,” binding local features with global openness. Contemporary reality seems to put ethnic identity in danger. However, the case of Catalans and FC Barcelona shows that it is possible to link identity and culture with global market’s needs.

Keywords

EN

ethnic identity; football; ethnic brand Catalonia

• Publisher: Instytut Slawistyki Polskiej Akademii Nauk
• Journal: Sprawy Narodowościowe
• Year: 2012
• Issue: 41
• Pages: 167-182

Contributors

author

Bartosz Prabucki