Dimensions of Real and Virtual Consumer Experiences

• Authors: Dziewanowska Katarzyna
• Languages of publication: EN

Abstracts

EN

The purpose of this paper is to present the extended literature review on consumer experiences in online and offline shopping environment leading to identification of key dimensions of consumer experiences and providing an overview of current state of research in the identified areas. The paper begins with a brief introduction to the experience economy as a concept and to how consumer experiences are defined and understood. In the second part of the paper, theoretical and empirical research on models and measurement tools of consumer experiences in the shopping context is presented and discussed. The last section of the paper presents selected studies on consumer shopping experiences in online and offline retail context in each of previously defined dimensions.

Keywords

EN

consumer; experience; ecperience economy; dimensions; models; store; shopping; online; offline; real; virtual

• Publisher: Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
• Journal: Faculty of Management Working Paper Series
• Year: 2015
• Issue: WPS 4/2015
• Pages: 1-55

Dates

online

2015-11-05

Contributors

author

Dziewanowska Katarzyna

• Faculty of Management, University of Warsaw

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Identifiers

ISSN

2300-4371