Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

PL EN


2015 | 2 | 139-146

Article title

Aktywizm i władza: nowe kierunki poszukiwania ogólnej teorii public relations

Authors

Content

Title variants

EN
Activism and power: new directions in research for a general theory of public relations

Languages of publication

PL

Abstracts

EN
The article presents one of the newest proposal in research for a general theory of public relations. The most popular general theories of public relations, i.e. the excellence theory, the contingency theory, the relationship management theory are corpocentric. They assumes, that organizations “invented” public relations. One of the newest approach based on the stakeholder theory shows that the discipline derives from the group standing vis-a-vis organization, mainly activists. Moreover, it particularly emphasizes the role of ethics and power within the process of creating and maintaining of relationships.

Keywords

Year

Issue

2

Pages

139-146

Physical description

Dates

published
2015

Contributors

author
  • Uniwersytet Śląski w Katowicach

References

  • Bernays E.L., 1923: Crystallizing Public Opinion. New York.
  • Bernays E.L., 1928: Manipulating Public Opinion: The Why and The How. “American Journal of Sociology” XXXIII, s. 958–971.
  • Black S., 2001: Public Relations. Kraków.
  • Botan C.H., Taylor M., 2004: Public Relations: State of the Field. “Journal of Communication” LIV, s. 645–661.
  • Bowen S.A., 2005: Excellence Theory. In: Heath R.L., ed.: Encyclopedia of Public Relations. Vol. 1. London–New Delhi, s. 306–308.
  • Broom G.M., Casey S., Ritchey J., 1997: Toward a Concept and Theory of Organization – Public Relationships. “Journal of Public Relations Research” IX, s. 83–98.
  • Cancel A.E., Cameron G.T., Sallot L.M., Mitrook M.A., 1997: It Depends: A Contingency Theory of Accommodation in Public Relations. “Journal of Public Relations Research” IX, s. 31–63.
  • Coombs W.T., Holladay S.J., 2014: It’s Not Just PR: Public Relations in Society. Chichester.
  • Fairclough N., 2005: Critical Discourse Analysis. “Marges Linguistiques” nr 9, s. 76–94.
  • Ferguson M.A., 1984: Building Theory in Public Relations: Interorganizational Relationships as Public Relations Paradigm. Paper Presented to the Annual Conference of the Association for Education in Journalism and Mass Communication. Gainesville.
  • Fleischer M., 2002: Teoria kultury i komunikacji. Jaworowski M., tłum. Wrocław.
  • Foucault M., 1993: Nadzorować i karać: narodziny więzienia. Komendant T., tłum. Warszawa.
  • Graham P., 2008: KAD a wartości: interdyscyplinarność jako zwrot w kierunku podejścia krytycznego. W: Duszak A., Fairclough N., red.: Krytyczna analiza dyskursu. Interdyscyplinarne podejście do komunikacji społecznej. Kraków, s. 33–59.
  • Grunig J.E., 1984: Organizations, Environments, and Models of Public Relations. “Public Relations Research & Education” I, Nr 1, s. 6–29.
  • Grunig J.E., 2001: Two-way Symmetrical Public Relations: Past, Present, and Future. In: Heath R.L. ed.: The Handbook of Public Relations. Thousand Oaks, s. 11–30.
  • Grunig J.E, Hunt T., 1984: Managing Public Relations. New York.
  • Grunig L.A., Grunig J.E., Dozier D.M., 2002: Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries. Mahwah.
  • Hallahan K., 2000: Inactive Publics: The Forgotten Publics in Public Relations. “Public Relations Review” XXVI, s. 499–515.
  • Heath R.L., 2005: Antecedents of Modern Public Relations. In: Heath R.L., ed.: Encyclopedia of Public Relations. Vol. 1. Thousand Oaks–London–New Delhi, s. 32–37.
  • Howarth D., 2008: Dyskurs. Gąsior-Niemiec A., tłum. Warszawa.
  • Kent M.L., Taylor M., 2002: Toward a Dialogic Theory of Public Relations. “Public Relations Review” XXVIII, s. 21–37.
  • Kronhuber H., 1972: Public relations. Einführung in der Öffentlichkeitsarbeit. Wien–Köln–Graz.
  • Laube G.L., 1986: Betriebsgrössenspezifische Aspekte der Public Relations. Eine vergleichende theoretische und empirische Analyse der Public Relations in mittelständischen Unternehmungen und Grossunternehmungen. Frankfurt am Main–Bern–New York.
  • Ledingham J.A., 2003: Explicating Relationship Management as a General Theory of Public Relations. “Journal of Public Relations Research” XV, s. 181–198.
  • Ledingham J.A., 2005: Relationship Management Theory. In: Heath R.L., ed.: Encyclopedia of Public Relations. Vol. 2. Thousand Oaks–London–New Delhi, s. 740–743.
  • Ledingham J.A., Bruning S.D., 1998: Relationship Management in Public Relations: Dimensions of an Organization-Public Relationship. “Public Relations Review” XXIV, s. 55–65.
  • Ledingham J.A., Bruning S.D, 2000a: A Longitudinal Study of Organization-Public Relationships Dimensions: Defining the Role of Communication in the Practice of Relationship Management. In:
  • Ledingham J.A., Bruning S.D., eds.: Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations. Hillsdale, s. 55–69.
  • Ledingham J.A., Bruning S.D., 2000b: Background and Current Trends in the Study of Relationship Management. In: Ledingham J.A., Bruning S.D., eds.: Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations. Hillsdale, s. XI–XVII.
  • Lewiński D., 2004: Podręcznik inicjalny. Jak się zaczyna w Polsce wiedza o PR. „2K – Kultura i Komunikacja” nr 2, s. 44–52.
  • Olędzki J., Tworzydło D., 2006: Wstęp. W: Olędzki J., Tworzydło D., red.: Public relations. Znaczenie społeczne i kierunki rozwoju. Warszawa, s. 11–14.
  • Rawlins B.L., Bowen S.A., 2005: Publics. In: Heath R.L., ed.: Encyclopedia of Public Relations. Vol. 2. Thousand Oaks–London–New Delhi, s. 718–721.
  • Reber B.H., 2005: Accommodation: Contingency Theory. In: Heath R.L., ed.: Encyclopedia of Public Relations. Vol. 1. London–New Delhi, s. 1–3.
  • Ronneberger F., Rühl M., 1992: Theorie der Public Relations. Ein Entwurf. Opladen.
  • Smith R.D., 2009: Strategic Planning for Public Relations. New York–London.
  • Verčič D., 2005: Bernays, Edward. In: Heath R.L., ed.: Encyclopedia of Public Relations. Vol. 1. London–New Delhi, s. 78–80.
  • Wojcik K., 2005: Public relations. Wiarygodny dialog z otoczeniem. Warszawa.

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.desklight-d1bafcf1-6380-43e7-ac3c-eff043a98b53
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.