Mentalne księgowanie i hedonistyczne kadrowanie oraz ich znaczenie dla opcji finansowych

• Authors: Katarzyna Ziętek-Kwaśniewska

Title variants

EN

Mental Accounting and Hedonic Framing. Their Significance for Financial Options

• Languages of publication: PL

Abstracts

EN

The article presents selected categories of behavioral finance such as framing, mental accounting, or hedonic framing, and aims to determine their significance for financial decision making. Therefore, the article makes numerous references to certain phenomena (e.g. the equity premium puzzle or the dividend puzzle) and to conceptions born in the area of behavioral finance (e.g. the Behavioral Life-Cycle Hypothesis). Due to the fact that the literature of the subject focuses on the stock market, the Author presents selected works which use the discussed categories of behavioral finance in the context of much less researched instruments, i.e. financial options. Special attention is given to the behavioral aspects of the covered call strategy.

Keywords

EN

finanse behawioralne; kadrowanie; mentalne księgowanie; hedonistyczne kadrowanie; teoria perspektywy; opcja finansowa; strategia covered call; behavioral finance; framing; mental accounting; hedonic framing; prospect theory; financial option; covered call strategy

• Publisher: Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
• Journal: Roczniki Ekonomii i Zarządzania
• Year: 2012
• Volume: 4(40)
• Pages: 123-140

Contributors

author

Katarzyna Ziętek-Kwaśniewska

• Katedra Zastosowań Matematyki w Instytucie Ekonomii i Zarządzania na Wydziale Nauk Społecznych KUL

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