Satysfakcja zawodowa a poziom wykonania pracy – implikacje dla postrzegania jakości usług przez konsumentów. Przypadek hoteli Trójmiasta

• Authors: Aleksandra Grobelna

Title variants

EN

Professional Satisfaction and the Level of Job Performance – Implications for Perception of Service Quality by Consumers. Case of Tricity Hotels

RU

Профессиональное удовлетворение и уровень выполнения работы – импликации для восприятия качества услуг потребителями. Случай гостиниц Труймяста

• Languages of publication: PL EN RU

Abstracts

PL

Artykuł ma charakter badawczy, a celem rozważań jest ukazanie roli i znaczenia satysfakcji pracowników dla kształtowania pożądanych postaw i zachowań konsumentów na rynku usług hotelarskich. Problemem badawczym jest próba poszukiwania odpowiedzi na pytanie, czy istnieje zależność między satysfakcją zawodową a kreatywnością zasobów ludzkich, a w jej konsekwencji z poziomem wykonania pracy przez personel badanych hoteli. Powyższa zależność może mieć swoje przełożenie na postrzeganą przez nabywców jakość świadczonych usług, a w rezultacie na satysfakcję i lojalność klientów. Zastosowane metody badawcze to krytyczna analiza literatury przedmiotu dotycząca podjętej problematyki oraz badania empiryczne przeprowadzone metodą ankiety w dwóch trójmiejskich hotelach. Przeprowadzone badania mają charakter studium przypadku, a ich rezultaty ukazują, że drogą do uzyskania usatysfakcjonowanych i lojalnych odbiorców może być m.in. umacnianie satysfakcji pracowników, którzy, poprzez swoją kreatywność i sposób wykonania pracy, mogą wykreować dodatkową wartość i użyteczność dla klienta. Wyniki pracy ukazały istotny związek między satysfakcją a kreatywnością zasobów ludzkich, a w jej wyniku z poziomem wykonania pracy. Z udowodnienia tej zależności można wyprowadzić potrzebę i kierunek dalszych badań empirycznych, które pozwoliłyby zweryfikować, postawione w pracy założenie, że istnieje zależność między wykonaniem pracy przez personel hotelu a postrzeganą jakością usług i jej konsekwencjami dla postaw i zachowań konsumentów na rynku.

EN

The article is of the research nature, and an aim of considerations is to present the role and importance of employees’ satisfaction for shaping the desired consumers’ attitudes and behaviours in the market for hotel services. The research issue is an attempt to find an answer to the question whether there exist any dependence between professional satisfaction and creativeness of human resources and, as result, with the level of job performance by the personnel of the hotels surveyed. The above-mentioned dependence may be translated into the perceived by purchasers quality of the services being provided and, in result, into clients’ satisfaction and loyalty. The applied research methods are: a critical review of the subject literature concerning the undertaken problems and empirical research carried out by the method of survey at two Tricity hotels. The carried out research is of the case study nature and its results show that the way to win satisfied and loyal customers may be, inter alia, reinforcing satisfaction of employees who, through their creativity and way of job performance, may have created surplus-value and usefulness for the client. The research findings showed an important connection between satisfaction and creativeness of human resources and, in result thereof, with the level of job performance. Proof of that dependence may provide for the need and direction of further empirical surveys that would allow for verification of the made in the article assumption that there exists dependence between job performance by the hotel personnel and the perceived quality of services and consequences thereof for consumers’ attitudes and behaviours in the market.

RU

Статья имеет исследовательский характер, a цель рассуждений – указать роль и значение удовлетворения работников для формирования желательного отношения и поведения потребителей на рынке услуг гостиниц. Исследова- тельской проблемой является попытка найти ответ на вопрос, существует ли зависимость между профессиональным удовлетворением и созидательностью людских ресурсов и, в результате, уровнем выполнения работы персоналом обследованных гостиниц. Вышеуказанная зависимость может отражаться на воспринимаемом покупателями качестве оказываемых услуг и, в результате, на удовлеторении и лояльности клиентов. Примененные исследовательские методы: критический анализ литературы предмета, касающийся предпринятой проблематики, а также эмпирические обследования, проведенные по методу опроса в двух гостиницах Труймяста. Проведенные обследования имеют характер изучения конкретного случая, а их результаты показывают, что путем к заполучению удовлетворенных и лояльных клиентов может быть, в частности, укрепление удовлетворения работников, которые, благодаря своей созидательности и способу выполнения работы, могут создать дополнительную стоимость и пригодность для клиента. Результаты работы указали существенную связь между удовлетворением и созидательностью людских ресурсов и в результате с уровнем выполнения работы. Из доказания этой зависимости можно вывести потребность и направление дальнейших эмпирических исследований, которые позволили бы проверить поставленное в работе предположение, что существует зависимость между выполнением работы персоналом гостиницы и воспринимаемым качеством услуг и ее последствиями для отношения и поведения потре- бителей на рынке.

Keywords

PL

personel hotelu; satysfakcja z pracy; wykonanie pracy; jakość usług hotelarskich; satysfakcja klienta

EN

hotel personnel; job satisfaction; job performance; quality of hotel services; client’s satisfaction

• Publisher: Instytut Badań Rynku, Konsumpcji i Koniunktur
• Journal: Handel Wewnętrzny
• Year: 2015
• Issue: 2 (355)
• Pages: 142-159

Contributors

author

Aleksandra Grobelna

• Akademia Morska w Gdyni

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