Determinanty wykorzystania współczesnych targów jako skutecznego narzędzia realizowania celów public relations

• Authors: Marcin Gębarowski

Title variants

EN

The Determinants of Using Contemporary Trade Shows as an Effective Tool of Implementation for Public Relations Purposes

• Languages of publication: PL

Abstracts

EN

The aim of this article is to identify the elements of a trade show performance, which determine its effectiveness for public relations purposes. The author presents the range of connections in contemporary trade shows, with the tasks of public relations, as well as the process of planning participation in exhibition events, respecting the image objectives. The determinants of cooperation with journalists are also characterized. Moreover, the importance of stand appearance and form of a trade show performance, in the context of creating the image of exhibitors, is noted. The paper also shows the influence of the behaviour of booth personnel on the effects of public relations.

Keywords

PL

Marketing wystawienniczy; Public relations; Targi

EN

Exhibit marketing; Fair; Public relations

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2013
• Volume: 157
• Pages: 194-203

Contributors

author

Marcin Gębarowski

References

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Identifiers

ISSN

2083-8611