Modele pomiaru konsumenckiego ryzyka - przegląd koncepcji i zastosowań

• Authors: Grzegorz Maciejewski

Title variants

EN

The Models of Measuring Consumer Risk - The Concepts and Application

• Languages of publication: PL

Abstracts

EN

The article is an overview of concepts concerning measuring of consumer risk. Its purpose is to set together and describe the models measuring consumer risk suggested by the researchers and evaluation of their usefulness. The analysis of the content of works and results of research of many authors points at the additive model as the most appropriate to measure consumer risk.

Keywords

PL

Decyzje konsumenckie; Konsument; Ryzyko

EN

Consumer; Consumer decision; Risk

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2014
• Volume: 195
• Pages: 103-114

Contributors

author

Grzegorz Maciejewski

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Identifiers

ISSN

2083-8611