Journal of Marketing and Consumer Behaviour in Emerging Markets - Issue 2(2) (2015) - CEJSH - Yadda

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Issue details

Publisher

Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania

Journal

Journal of Marketing and Consumer Behaviour in Emerging Markets

Year

2015

Volume

---

Issue

2(2)

Identifiers

ISSN

2449-6634

Cover

Volume contents

2(2)
- article: Do Personality Types Make Consumers Exhibit Different Complaint Behaviors? (Kitapci O., Dortyol I. T.), p. 4-14
- article: Authenticity in marketing: a response to consumer resistance? (Marks C., Prinsloo M.), p. 15-32
- article: Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour (Korzeniowska A.), p. 33-48
- article: A conceptual model for driving green purchase among indian consumers (Trivedi P.), p. 49-59

open years

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