EN
In the article the author emphasizes that a dynamic development of private labels' market of retailers can be crucial for Polish producers building their market position internationally based on their cooperation with retailing chains, whom they offer their own private labels. It was shown that participation as an exhibitor in private labels' trade fair, including the most prestigious one, PLMA (Private Label Manufacturer's Association) "World of Private Label" in Amsterdam is becoming more popular and valued by domestic producers, as it is an instrument which helps them not only to increase the scope of exports and recognition of their products on the foreign markets but also to extend their current cooperation with foreign partners.