PL
The paper presents selected aspects of contemporary social and cultural reality, e.g. the role of new media in the processes of social communication and socialization, the relationships of man to new technologies and the attitude of individuals to body and corporeality, to privacy and intimacy. Moreover, the paper discusses the transformation of cultural institutions as the reaction to new information and communication technologies. All such processes are the sign of our times, which are preserved in media messages that constitute a significant element of the communicative and cultural memory.