Entrepreneurial Orientation in Mexican Microenterprises

• Authors: Héctor Montiel Campos , Luis S. Alvarado Acuña , José Pablo Nuño de la Parra , Francisco A. Aguilar Valenzuela
• Languages of publication: EN

Abstracts

EN

Over the past 30 years research on Entrepreneurship Orientation (EO) has provided valuable information regarding strategy, entrepreneurship and aspects of performance at the firm-level. In the entrepreneurial universe, microenterprises play a very special role in the business context of the economy. However, they have not been relatively present in the EO research. This paper studies the EO-performance relationship in a group of microenterprises in Mexico and includes the Dominant Logic (DL) as a variable that moderates this relationship. The results indicate that risk taking, proactiveness and competitive aggressiveness variables from the EO influence the microenterprise performance. In addition, the external DL conceptualization moderates the EO-performance relationship. This paper shows the conclusions of the investigation as well as the limitations and identifies future research methods.

Keywords

EN

entrepreneurial orientation; dominant logic; firm performance; microenterprises

• Publisher: Fundacja Upowszechniająca Wiedze i Naukę "Cognitione" / Wyższa Szkoła Biznesu – National-Louis University
• Journal: Journal of Entrepreneurship, Management and Innovation
• Year: 2013
• Volume: 9
• Issue: 3
• Pages: 5-20

Contributors

author

Héctor Montiel Campos

• Ph.D., Universidad de las Américas Puebla, Sta. Catarina Mártir. Cholula, Puebla. C.P. 72810. México

author

Luis S. Alvarado Acuña

• Ph.D., Universidad Católica del Norte

author

José Pablo Nuño de la Parra

• Ph.D., Universidad Popular Autónoma del Estado de Puebla

author

Francisco A. Aguilar Valenzuela

• Centro de Investigación en Alimentación y Desarrollo